EXPERIENCE

Pure Romance & Process Group | Copywriter & Designer | January 2022 – October 2025

• Led copy creation for e-commerce including product naming, descriptions, features, and webpage graphic callouts.

• Contributed to the successful launch of dozens of products by creating and maintaining unified product communication across all channels.

• Wrote scripts for product demos, informational videos, and on-stage presentations.

• Developed blogs and articles for three sites, utilizing SEO to guide content.

• Led writing efforts for marketing emails, SMS, advertising, and social media.

• Proofed and edited copy for various pieces such as websites, newsletters, emails, and packaging.

• Designed packaging, edited and proofed dielines.

• Created presentation decks for executive presentations, guidelines, and product launch announcements.

• Photographed and touched-up product images.

• Edited website back-end through Wordpress and Shopify, modifying product images, information, banners, etc.

She+ Foundation | Designer & Copywriter | July 2023 – September 2025

• Designed invitations, informational pieces, and signage and animations for annual fundraising gala.

• Wrote and edited various speeches, packets, and other digital and print materials.

Olberding Brand Family | Design Lead & Copywriter | September 2016 – January 2022

• Led writing and storytelling efforts within branding, packaging, advertising, and social media.

• Developed tone of voice and verbal identities that highlighted and elevated clients’ brands and ideals.

• Executed packaging design and branding projects from early concept to production.

• Led design for Welch’s and worked within design teams for Scotts Miracle-Gro, Hershey, Huggies, and Pull-Ups, amongst others.

Marsh Ideas | Designer | May 2015 – June 2016

• Organized, planned, and designed posts for advertising and social media, concepted and designed graphics for packaging and other various brand expressions.

Landor | Designer & Copywriter | January 2012 – February 2015

• Designed packaging and branding and crafted verbal stories and marketing copy for some of the world’s most well-known brands including: Tide, Febreze, Walmart, Lenscrafters, Procter & Gamble Corporate, Gillette Venus, and Secret Deodorant, amongst others.