EXPERIENCE

Pure Romance / Process Group | Copywriter | January 2022 – October 2025

• Led copy creation within Product Development team including product naming, descriptions, features, and webpage graphic callouts.

• Contributed to the successful launch of dozens of products by creating and maintaining unified product communication across all channels.

• Created and maintained voice consistency across multiple brands, each with their own attitude and tone.

• Created scripts for product demos, podcast-style conversations, and on-stage presentations.

• Developed blogs and articles for three sites, utilizing SEO to guide content.

• Led writing efforts for marketing emails, SMS, and advertising.

• Proofed and edited copy for various pieces such as websites, newsletters, emails, and packaging.

She+ Foundation | Designer & Writer | July 2023 – September 2025

• Designed invitations, informational pieces, and signage for annual fundraising gala.

• Wrote and edited various speeches, packets, and other digital and print materials.

Olberding Brand Family / Phototype | Copywriter & Design Lead | September 2016 – January 2022

• Led writing and storytelling efforts within branding, packaging, advertising, and social media.

• Developed tone of voice and verbal identities that highlighted and elevated clients’ brands and ideals.

• Design duties included packaging, advertising, social media, and in-store signage and displays.

Marsh Ideas | Freelance Designer | May 2015 – June 2016

• Organized, planned, and designed posts for advertising and social media, concepted and designed graphics for packaging and other various brand expressions.

Landor | Designer & Copywriter | January 2012 – February 2015

• Designed packaging and environmental graphics as well as crafted verbal stories and marketing copy for some of the world’s most well-known brands.