Writing Samples

Below are a selection of writing samples across a variety of media and disciplines. From in-depth brand writing, to shopper marketing claims, to conceptual design stories…to romance copy for sex toys.

Featured

Febreze Fall Collection

A series of micro-stories inspired by Febreze’s Fall collection of canister designs.

Indigo Spirits

Conceptual territories for a new-to-the-world alcohol brand.

Sex Toy Descriptors

Product descriptors for several Pure Romance products.

Sexy-ing Up Spring

Excerpt from a blog entry for Pure Romance

Lip Gloss & Combat Boots

Excerpt from a short story about friendship, growing up…and reluctantly being dressed by your roommate.

Locally Grown

Title and introduction to a gallery of Landor Cincinnati’s locally-based design work.

A Push in the Right Direction

Online piece for Gravity Branding & Design’s blog on the topic of pushing boundaries.

SodaStream

Conceptual territories for SodaStream.

Brillo

Brand Promise and Tone of Voice for Brillo.

FedEx Office

Brand story for a new FedEx Office concept store.

Wasa Crispbread

Headline development for Wasa Crispbread across varies grocery store aisles.

Miracle-Gro Plant Food

Headline development for Miracle-Gro Plant Food based on consumer segmentation.

Secret Deodorant

Scent descriptors for Secret’s Summer and Outlast collections.

Tide Total Clean

Conceptual territories for Tide Total Clean.

Uniqlo

Conceptual territories for clothing retailer Uniqlo.