Brand Promise

Brillo is committed to being your go-to source for the most effective cleaning solutions, empowering you, through simple and straightforward guidance, to tackle any challenge, big or small.

Tone of Voice

The Brillo tone of voice is authentic and sincere. She offers advice in a warm and simple manner, using her wealth of knowledge and experience to support and empower. She’s your go-to source for simple, step-by-step guidance.

She’s thoughtful, straightforward, and helpful – but never patronizing.
Practical and pragmatic – but never shies away from new thinking.
She’s honest, open, and compassionate – and able to recognize when you need a little push in the right direction.

I’m Brillo – your trusted advisor and confidant – and together, we will achieve brilliance.