Barilla Pasta Value Pack Palle

For this Canadian club store value pack, I decided to embrace the unique limitations of the club retail channel to push and evolve Barilla’s iconic blue box.

Without a viewing window for customers to see the actual pasta—lest the entire pallet collapse—the front of pack utilizes a beauty shot of the pasta itself, while the sides of pack create a “wall of pasta” to stop the shopper in their tracks.

The back panel includes recipes and an appetite shot (because who can resist pasta?)