FRENCH CHEW

This work for local Cincinnati candy brand French Chew was a redesign and modernization of their current packaging, with character illustrations from Kim Hawes.

The goal was to breathe new life into a classic product to attract a whole new generation of candy lovers, while keeping in mind those that had grown up with it and already thought it was perfect. With a more diverse cast of characters and fun flavor illustrations, the design offered a bright and colorful twist on a a classic design.