Packaging & Display – Mean Stinks

This package and endcap display was designed utilizing existing assets from Secret’s Mean Stinks campaign, which focused on tween and teen bullying. The package was crafted to fit into the campaign with its fun, hand-drawn graphics and painted textures.

When it came to the endcap display, we chose to utilize the back panel of the package as a focal element so that we could maximize messaging without losing any product facings—we just flipped the pack around.