Cat Litter Shipper

Ok, while this design was not universally enjoyed amongst our design team, I love it.

This was a concept for an Amazon shipper box for Arm & Hammer cat litters. The interesting thing, though, unlike most packaging projects, is that by the time the customer sees it, they’ve already bought the product, and it’s sitting on their doorstep.

The goal here is not to sell, or grab attention, or tout product benefits—it’s simply to delight.