Wasa In-Aisle Visibility Tools & COPY

A multi-vehicle in-store initiative to bring attention Swedish cracker brand Wasa. The product is positioned as a bread alternative to encourage healthier snacking.

I created the designs for these pieces, as well as wrote the copy, centering it around the idea of regret and “snacking smart.”

The in-store tools consist of a shelf blade (top left), cart insert (bottom left), and floor graphic (right).