Licensed IP – Huggies Wipes

These are just a few examples of work I’ve done utilizing licensed IP for consumer products.

These pieces were all done for Huggies, though the licensee preferred to leave any relation to a baby-focused brand off of the packaging, as these were meant more for travel bags and cars rather than diaper bags and nurseries.

The challenge of this sort of work is using the IP’s assets in fun and interesting—yet compliant—ways. Combining assets, modifying them where possible, and creating new assets that blend in seamlessly with the existing pieces is always an exciting exploration.