Brand Development
Euforia
Euforia was introduced in 2024 to serve as a “sister brand” to Pure Romance. While Pure Romance skewed older—given its 30 year history and its use of in-home consultants—Euforia was to be more fun, confident, and sexy in order to capture younger consumers. While Pure Romance was born into a world where sex and sex toys were still taboo, Euforia was launching to an audience who lived on the internet. Women whose go-to sexperts were podcasters and TikTok stars and who had likely purchased their first toy on Amazon in the same order as lightbulbs and cat food.
This was an audience we didn’t need to convince to prioritize pleasure—just that pleasure was something worth investing in.
OUR VOICE
BRAND PERSONALITY
Euforia is Confident, Direct, and Playful.
CONFIDENT
We are Unapologetic, but not disrespectful
We are Empowering, but not “Girlboss”
We are Elevated, but not pretentious
Euforia’s personality is matter-of-fact and assertive. It is authoritative without being overbearing. Confident without being a know-it-all. It says what it means, but always keeps its audience in mind, tailoring its message for those listening.
Euforia encourages that same confidence in others, empowering them to make their own decisions about their pleasure and to take what they want instead of taking what they’re given.
DIRECT
We are Candid, not sentimental
We are Conversational, but we don’t ramble
We are Knowledgeable, not educational
Euforia is direct with its audience, meeting them on the level, and never talking down or over-explaining. It keeps things light and conversational so that it doesn’t come off as pretentious, out of touch, or cringey. It isn’t a teacher who takes you by the hand and leads you. It just lays out the tools and the knowledge — how deep you go is up to you.
Euforia focuses on the now, taking each moment as it comes, and embracing the sudden and the impulsive. It never dwells and never looks back. It finds the flow of the current and willingly dives in, floating along until it reaches the next interesting bend in the river.
PLAYFUL
We are Erotic, but not raunchy
We are Adventurous, not girl-next-door
We are Voyeurs, but we’re not perverted
Euforia knows that pleasure is serious business — but it also knows that sex is fun. It’s not afraid to show its playful and adventurous side, always ready with a turn of phrase or wild story, but it keeps the spice in check...that is, until it knows you’re down.
Then, the gloves are off.
Euforia revels in the spontaneous, offering glimpses into what sex is really like — the wandering hands in the Lyft back home, the discarded bra on the bedroom floor, and the pissed off neighbors on the other side of the wall.
TONE OF VOICE
Euforia’s tone of voice gets straight to the point. It doesn’t wax poetic or dance around the subject. It is confident, uncompromising, and unapologetic.
Euforia isn’t crude or pornographic. It uses relevant sexual terms (though not necessarily medical terms), and doesn’t shy away from honest portrayals of sex.
It uses playful and mischievous language from time to time — and always with a wry smile or raised eyebrow.
Who We Are
OUR MISSION
Pleasure isn’t just a destination — it’s a journey.
It’s a journey about discovering one’s desires, giving in to every passionate moment, and taking strides towards self-discovery.
Our mission is to empower this journey of exploration by embracing unique technologies and innovations that encourage pleasure seekers to expand their horizons, explore their bodies, and find new ways to play.
We are Euforia.
Let’s go for a ride.
OUR VISION
We believe that pleasure is changing. Gone are the days of taboo. Gone are the days of feeling ashamed because of your body or your feelings.
We want to lead the charge in forging a new world. One where insecurities are a thing of the past. Where apologies aren’t uttered for being who we are. Where women can feel empowered in their sexuality and confident in the exploration of their desires.
This is the new world of pleasure.
This is the world of Euforia.
OUR VALUES
INNOVATION
Embracing cutting-edge technology and design to transform pleasure.
We refuse to settle for the ordinary and never stop looking for what’s next in the world of sex. Whether it’s through pleasure-driven tech or cutting-edge design, we reinvent what it means to experience joy and intimacy. Our products aren’t just toys — they're gateways to new sensations that redefine pleasure on your terms.
EXPLORATION
Encouraging adventure, curiosity, and the thrill of discovery.
We invite you to explore your wildest desires and dive into uncharted territory. We believe sex should be an ever-evolving journey, full of twists, turns, and surprises. There are no rules — only possibilities. We’re here to empower you to discover new facets of pleasure that feel both exciting and liberating.
CONFIDENCE
Inspiring self-assurance in asserting and expressing one’s desires.
We think everyone should be bold and unapologetic in asking for what they want. Satisfaction is not an option — it’s a requirement. Our products are designed to help you find the power in your pleasure. Because when you feel good, you exude confidence in every aspect of life.
