PREMIUM HONEY PACKAGING & IDENTITY
This design concept was for BeeWild, which focuses on ethically-sourced, natural honey.
This pack design and identity concept was based around the idea of nature, adventure, and exploration. In this vein, the shapes and lines are inspired by topographical maps. These shapes are then utilized to draw focus to the specific honey flavor.
The full gift pack was designed to be very simple and dark to contrast with the bright colors of the honey bottles themselves, upon the opening reveal.
While not a full-fledged identity project with concept, exploration, etc., the logo is incredibly simple, utilizing repetitive shapes to create a refined and sophisticated mark.
The alternate concept below follows the same theme, but is focused on a more straightforward approachable take, for premium honey newbies.
With this particular gift back, the rim of the box would have bright patterning that is revealed upon the removal of the top, and large flavor icon stickers on the top of each jar.