Concept Stories
Indigo Spirits
Visual concept territories are often created to accompany design work. These consist of moodboards meant to “set the stage” for the client before they view the actual design work. To take it a step further, verbal stories are crafted to go along with these visual territories. After all, stories engage us and open our minds, giving us a lens through which we can experience new ideas, new experiences, and new perspectives.
The goal of these particular territories was to lean into the more ethereal, romantic, and poetic, to fit the mood of the budding spirits brand.
Magic Hour
From snowy peaks to rolling waves—
We are the beautiful, the brave, and the bold.
A golden beacon for all the world to see.
We are where dreams run wild.
Where the sun sets, and the day begins.
Dive In
With an electric energy,
We move through the world—
Alive and alight.
This is where motion meets lifestyle.
This is where passion meets play.
The Indigo Spirit
We dream beyond.
Beyond the seas. Beyond the stars.
Beyond the charted, and the known.
We dream of a place few have reached.
Where magic and mystery await.