Welch’s Jam Session
This mark was a true collaboration between myself and fellow Designer Alyssa Kleine-Kracht. The logo was created for use by Welch’s internal Grapevine Committee for their Jam Sessions wherein employees meet casually with executive leaders to converse and get to know them.
The neon-style takes cues from an informal bar-like atmosphere, while the grapes double as a gathering of people. This may be one of my favorite recent pieces, and an effortless and fun collaboration with a fellow designer.
Vault Medical
Designed for a business specializing in tailor-made medical solutions.
The mark uses medical cues to tie back to the brand, utilizing a simple color system and precise angles to communicate professionalism and encourage trust.
THE ALPHA LIST
A company that connects students to businesses for internship opportunities.
The mark utilizes the Greek character “Alpha” inside a holding shape reminiscent of a ribbon or wax seal, which act as success cues. This is contrasted with the simple sans-serif type that keeps the treatment grounded, balancing the professional with the casual.