Scotts Miracle-Gro 2021 Product Guide

Proposed design for Scotts Miracle-Gro 2021 retailer product guide.

My goal was to demonstrate the beauty that SMG’s products can bring to one’s life, utilizing layered photography, textures, and gradients to create an ethereal, almost-otherworldly artistic representation of plants, flowers, and other aspects of SMG’s product portfolio.

The design utilizes color to define each individual section, and blocks of said color along the edges of each page for easy navigation through the guide.