Brand Development
Pure Romance
Redefining an established brand is difficult work. Thankfully, this particular brand wasn’t a client—it was one I’d been surrounded by and writing for for nearly four years.
While this wasn’t a great departure from Pure Romance’s previous direction, a significant change in business necessitated a change in direction. The abandonment of its consultant sellers and famous in-home parties meant that Pure Romance needed to re-establish itself as a brand that used its own voice—not those of individual sellers—to educate and inform its customers about topics that, while more mainstream than ever, were still taboo to many.
Who We Are – Defining Pure Romance
We are a brand built on passion. Passion fuels pleasure, inspires exploration, and empowers confidence. It’s at the heart of everything we do—the lens through which we invite the world to see us, and the spark that encourages others to explore their own worlds with boldness and authenticity.
Internal Facing – The traits and demeanor Pure Romance holds itself to internally in order to unify its objectives and outlook in day-to-day business.
OUR MISSION
To be a trusted resource for pleasure
We aim to take our expertise and experience and empower others with that same knowledge so they can feel confident in their own sexuality and pleasure.
OUR VISION
Change the world through passion
We aim to move the world of sex and sexuality forward—driving quality, innovation, and education while championing confidence, and passion, in all who engage with our brand.
OUR CHARACTER
The Passionate Advisor
We use our knowledge and experience to help others explore pleasure in new ways—doing the research so we can educate and empower those who trust us.
External Facing – What Pure Romances projects out into the world in its messaging and work.
OUR PURPOSE
To share the joy of passion
We want to be the key that unlocks new desires, new experiences, and new pleasures. To ignite the spirit of sexual exploration and empowerment.
OUR PROMISE
Creating needed spaces
Our promise is to enhance lives through education, inspiration, and empowerment—creating space for discovery, confidence, and authentic exploration.
OUR DIFFERENCE
Setting ourselves apart
Our brand is built on knowledge, guidance, and empowerment. Through experience and authenticity, we educate, lead, and inspire confidence and exploration in others.
