Brillo Premium Scrubber Packaging

With the introduction of a premium scrubber to Brillo’s lineup came the opportunity to freshen and modernize their approach to packaging.

The scrubber itself was versatile, changing texture from rough to soft with the water temperature. That duality played out across the pack, combining light touches with starker elements, and Brillo’s more traditional branding with a modern design aesthetic.

Feeling is believing, so the package utilizes wedge-shaped cutouts—echoing the scrubbers themselves—so the shopper can see and feel that this isn’t any old sponge. These same cutouts billboard on shelf when with their fellows, creating a holistic design across variants.