Pure Romance
Product Launch Blog
A blog entry to announce the reformulation of Pure Romance’s flagship shave cream.
Vuluxe – Your New Shave Cream Crush
Originally published under the name Pure Romance
Over the years, Pure Romance has a developed a little bit of a reputation. If you didn’t know us for our (amazing) sex toys, you know us for one reason: our (equally amazing) shave cream.
Even my mom—who I try not to engage with about the spicier end of our product selection—knew from the grapevine that our shave cream was something special (and has since received several tubes every Mother’s Day.)
Well, sorry mom, unfortunately, our Coochy Conditioning Shave Cream is on the way out!
So long, farewell, auf wiedersehen, goodbye.
But never fear. We’re not about to leave you high and dry and holding a razor.
Introducing Vuluxe
Yes, Coochy may be leaving, but Vuluxe is all new and here to stay.
The rash-free shave you’ll get from this modernized shave cream formula is going to be just as luxurious and smooth as you ever experienced with the previous formula—but even better.
We’ve made sure our new Vuluxe shave cream formula is loaded up with hydration and skin protection for even the most sensitive of spots.
Here’s quick list of all the ingredients that are helping Vuluxe give you the best shave ever:
Jojoba Seed Oil: Provides long-lasting hydration, helps protect skin from razor burn, and soothes irritated skin and reduces redness.
Panthenol (AKA Provitamin B5): Offers deep hydration, penetrating skin and reducing dryness. Also helps keep skin soft, helps sooth irritation, and calms down inflammation and redness.
Allontoin: Helps skin recover from irritation, helps soften skin, and acts as a calming agent, soothing skin.
Aloe Vera: Cools and soothes skin to help reduce irritation while replenishing skin’s moisture.
Shea Butter: Offers up intense skin nourishing while helping create a barrier for the razor to glide over. Also helps lock in moisture and reduce inflammation and irritation.
Oatmeal Extract: Helps calm irritated skin, reduces redness and sensitivity, and forms a protective film that helps with razor friction.
So, as you can tell, Vuluxe is positively PACKED with hydrating and anti-irritation ingredients! This provides your skin with everything it needs to protect it before, during, and after your shave.
Even with our old formula—which was known for its hydrating and soothing properties—there were users with extra-sensitive skin that found it left them red and irritated. Well, we’re happy to report that some of those users have found our Vuluxe reformulation gentle enough for even their skin!
Here are some five star reviews from our testers:
“I've never had a shave like this and I've been [buying the old formula] for 13 years. I love Coochy shave cream, but this is next level. Zero bumps, smooth as silk. My razor didn't clog once....Everyone needs to experience this level of smooth.”
“I’m very sensitive and I feel like I always still have razor bumps [with Coochy,] so I’ve always felt like I can’t shave too often, or my razor must be a certain sharpness so I won’t be miserable after my shave. I can tell you with this new formula, I didn’t even have one single razor bump! I don’t often fall in love with my products, but this one is a winner.”
While we’re sad Coochy is going away, we’re excited for our new Vuluxe future! We know you’ll find this new, modernized formula to be even better than any you’ve experienced before! We encourage you to try it out for yourself (and leave a review, of course) and come with us into this bold new future of smooth shaves and sensual skin!