Concept Stories
SodaStream
Stories open our minds and give us a lens through which we can view the world—or in this case, a brand.
These conceptual territory stories pair with visual inspiration boards, setting the stage for design exploration. They also help better define the differences between each territory—especially when inspiration boards begin to melt together during their creation.
Behind the Scenes
Each story should start from a very simple idea. The more complicated it gets, the easier it is to create muddled territories. In the case of SodaStream, we wanted to focus on (1) convenience, (2) customization, and (3) environmentalism through innovation.
Of course, the SodaStream brand is ALL of these things, but defining your brand is also about focusing your brand. Each story pulls the right levers—dialing in the appropriate details—to create three unique stories that all feel authentic.
The challenge for the client is deciding who they want to be. Do you want to be seen as the brand that makes soda easy and approachable? Or the one that empowers the drinker to create whatever she wants? Or are you the soda innovator who wants to save the world from plastic bottles?
From simple ideas, emotions can flourish, and connections can be made—and that’s what every brand strives for.
Smart. Simple. Soda.
Simplicity is the name of the game. No muss, no fuss. SodaStream is the smart and easy way to enjoy soda at home. It’s convenient, affordable, and best of all—fun.
Sometimes, DIY can be a daunting task. But not with SodaStream. A few quick and simple steps is all it takes. Even shopping trips are easier. No need to lug around heavy two liters every week, or fill a cart with mountains of powdered drink mixes. The SodaStream aisle is a one-stop-shop that’s as simple and easy to navigate as the soda maker is to use.
It’s Soda Aisle 2.0.
Your Soda, Your Way.
With SodaStream, you’ll never compromise on taste again. Cola? Got it. Lemonade? You bet. Diet Pomegranate Peach Sparkling Tea? Well that’s oddly specific—but we’ve got that too. The possibilities are nearly endless with SodaStream.
So take control of your carbonated world and give in to your taste-based whims. With SodaStream, it’s a galaxy of flavors—and you’re at its center.
Be Bold, Be Bubbly.
The revolution is here—and it’s carbonated. SodaStream is bucking the trend, cutting free the shackles of the status quo, and blazing a trail all its own. It’s making soda stylish again.
And SodaStream isn’t just shaking up the soda aisle, it’s taking on the world. No more wasted plastic or expensive bottled water. It’s sustainable in the best kind of way: the easy one. That machine on the counter isn’t just another appliance: it’s a statement. It’s a smarter kind of soda for a smarter kind of you.
The future is bottle-free, and SodaStream is ahead of the curve.