Campaign Print Ad

Design for Swedish cracker brand Wasa’s wellness campaign initiative.

The goal of the campaign was to encourage consumers to take better care of themselves through free health and wellness sessions through product purchase.

The design was based around the “Taste for Adventure” territory board. The board focused on the kind of person we all aspire to be—bold, adventurous…and ready to work out. I developed the board, as well as wrote the short story.