Tide Liquid Dosage iconography

The challenge behind the instructional icons was to quickly and clearly communicate both how much of the product to use for a given load size, as well as visually represent the wash drum, and allow the user to better understand Small, Medium, Large, etc. loads.

P&G was also looking to unify the caps of their entire laundry care line, so it needed to communicate quickly and simply, while being brand agnostic.

Tide_Dosing_PODs.png

Tide PODs Dosage iconography

A proposed redesign for PODs.