Tide Liquid Dosage iconography
The challenge behind the instructional icons was to quickly and clearly communicate both how much of the product to use for a given load size, as well as visually represent the wash drum, and allow the user to better understand Small, Medium, Large, etc. loads.
P&G was also looking to unify the caps of their entire laundry care line, so it needed to communicate quickly and simply, while being brand agnostic.
Tide PODs Dosage iconography
A proposed redesign for PODs.