Writing Samples
Below are select samples of my writing across a variety of media and disciplines. From in-depth brand writing and conceptual design stories, to blogs, scripts, and CTAs—these pieces were chosen to convey the breadth of my work and abilities.
Please note: a portion of my career has been spent working for an online sex toy retailer, so please be aware of potential “spiciness” within these some of these samples. While language is (generally) kept professional and imagery is PG-13, there will be images of sex toys and sexual topics discussed.
Brand Development
Voice Development: Brillo
Walking through the process of developing a tone of voice for a kitchen staple.
Brand Development
Brand & Voice Development: Euforia
Defining a brand and tone of voice for a new generation of pleasure seekers.
Brand Development: Pure Romance
Re-establishing and redefining the Pure Romance brand after more 30 years.
Concept Stories
Concept Stories: SodaStream
Stories to augment conceptual design territories for SodaStream’s redefined aisle strategy.
Concept Stories
Concept Stories: Indigo Spirits
Ethereal stories to help establish the direction for a new-to-the-world alcohol brand.
Brand Story: FedEx Office
Crafting the story for FedEx’s new business-focused concept store.
Short-form Marketing
In-store signage: Wasa Crispbread
Headline development for Wasa Crispbread across varies grocery store aisles.
In-store & Digital: Miracle-Gro
Headline development for Miracle-Gro Plant Food based on consumer segmentation.
Short-form Marketing
Product descriptors: Secret
Scent descriptors for Secret deodorant’s Summer and Outlast collections.
Blogs & Articles
Educational Blog: Pure Romance
A blog entry about a new lubricant for those trying to conceive.
Product Launch Blog: Pure Romance
A blog entry to announce the reformulation of Pure Romance’s flagship shave cream.
Dating Trend Blog: Pure Romance
A blog entry explaining and exploring a new viral dating trend.
Scripts
Blogs & Articles
Script: Unpacking Vacation Sex
A two-person, podcast-style script about why vacation sex is so great—and how to bring a little of it home.
A podcast-style script discussing the five types of intimacy and how to leverage them to form better relationships
Script: The Five Types of Intimacy
An excerpt from a stage presentation about the Pure Romance brand promise from an annual convention of Pure Romance consultants.
Stage PResentation: OuR Brand Promise
Creative Copy
Scripts
Creative Brand Stories: Febreze
A series of micro-stories inspired by Febreze’s Fall collection of canister designs.
Product Copy: Pure Romance
Product names website descriptions for adult accessories.
Excerpt from a short story about friendship, growing up…and reluctantly being dressed by your roommate.
Short Story: Lip Gloss & Combat Boots
For Those with a Taste for Adventure…
A puzzle/story/adventure catalyst created for one of the players in my Dungeons & Dragons game that tells the tale of an idyllic village…that takes a turn.
In-Game Story: The Mystery Journal
Creative Copy
Interactive Narrative: The Paladin
A performed story with light interactivity written for one of the players in my Dungeons & Dragons group to explore her character’s backstory and motivation.